Meet the Ware Force: Brian Laug


As a young company, hiring the right people is crucial to success. We’re proud of the culture we’re building at Ware and want you to meet the people behind our warehouse automation technology. These are the people that make it happen.

In this Q&A session, we sat down with Brian Laug, one of our SDRs. Keep reading to learn more about Brian, and what he thinks you need to know about Ware and the world of warehousing.

Name: Brian Laug

Role: Sales Development Representative

Department: Sales

Location: Denver, Colorado

Q: Can you tell us a little about your background?

A: I grew up in Marietta, GA, and attended The University of Mississippi where I studied marketing. Before joining Ware, I worked in sales for various companies including a video streaming company, UPS distribution, and an automotive company. 

Q: Why did you choose to work at Ware?

A: I’ve always wanted to work in automation and robotics, and I’m a huge fan of our hardware partner, Skydio. When I heard about Ware and the solution they had for overcoming inventory challenges I was really intrigued. So, I connected with Ian and the Ware team, and the rest is history. 

I enjoy being a customer facing representative of something that is truly innovative. I really love and believe in our product. To start, it’s downright cool to be working with a team deploying self-flying robotics to automate inventory tracking in warehousing. But also, the insights we provide for our customers is invaluable - our technology can find misplaced pallets worth hundreds of thousands of dollars while you’re sleeping - and that’s just the beginning.

Q: What do you think people need to know more about Ware?

A: Our FAQ! All teams at Ware work hard to support our online Knowledge Base.

On a more serious note... if you’ve got racked inventory, 6ft wide aisles, and labels on everything you want to track, you can deploy Ware in 90 days. Our warehouse drones take pictures of all your inventory so you can use Ware Cloud to resolve misplaced items and never walk the floor looking for lost pallets ever again.

Q: What do you think is next for the supply chain industry?

A: Populations aren’t going to stop growing, prime commercial real estate isn’t getting cheaper, and consumer expectations aren’t going to get less demanding anytime soon. All this means the logistics space is going to continue to get more and more competitive. In response, I think we’re going to see and need more standardization of best practices from corporate innovation teams. Specifically around cloud-based warehouse management systems (WMS) and connected devices. Corporate innovation teams are almost always a part of our process, and it’s clear to me they are hyper-focused on investing in their advantage. I believe those who meaningfully implement connected devices and integrate them well to centralized systems will win the long game. 

Q: And finally, what do you like to do outside of work?

A: I moved to Colorado about three years ago and I spend much of my free time maximizing it. Most weekends in the winter/spring, I can be found enjoying my Epic & Ikon Ski passes. In the summer and fall, I love e-biking through Denver, hiking, or hanging out at the park. I also enjoy playing in a men’s lacrosse league. Looking forward, I’m excited to explore longer term travel, and being able to do so remotely with Ware.

Want to know more about life at Ware? Visit our careers page to meet more of the team.

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